The “Your Way to Healthy Eating” campaign was developed for Hearts and Hands of Baytown through the Be Well™ Baytown Initiative. The goals of the campaign were to deliver bilingual messages about better nutrition habits and accessing food resources through local initiatives and government benefits. The campaign summary below only shows English assets, but all products were made in both English and Spanish. The campaign also focused on balancing print and digital assets.
Hearts and Hands of Baytown is a ministry of Iglesia Cristo Viene and United Way of Greater Baytown Area and Chambers County host mobile food fairs to increase access to healthy food and support health communication initiatives to increase uptake of healthier eating habits and use of food benefits.
Be Well Baytown is an initiative of The University of Texas MD Anderson Cancer Center sponsored by ExxonMobil.
Team
The “Your Way to Healthy Eating” campaign was created through a collaboration of the Be Well Communities team™, UT Center for Health Communication and Hearts and Hands of Baytown. The communication manager of this campaign was Martha Vieco-Garcia. Initial strategy was drafted with Hayley Fick before I took over as the new project manager, strategist and copywriter for the project. Ellen Shin directed visual strategy and graphic design of the campaign.
Hearts and Hands of Baytown team
Be Well Communities team
- Ruth Rechis, Ph.D. (Principal Investigator)
- Haley Gardiner, M.P.H., CHES®
- Martha Vieco-Garcia, MS
- Mayra Aquino, M.S., R.D., L.D.
UT Center for Health Communication
- Brad Love, Ph.D. (Principal Investigator)
- Lauren Kriss, Ph.D.
- Ellen Shin, B.F.A
- Hayley Fick, M.B.A
- Jessica Hughes Wagner, M.P.H., MCHES® (former CHC Deputy Director)
Lauren Kriss 