Lee College has implemented the Navigator Trail to boost on-campus exercise for faculty, staff and students. They requested assistance on building motivation, wayfinding signs from Be Well™ Baytown and the UT Center for Health Communication.
The core strategy of the campaign was based on focus groups conducted with the campus community. Two key themes emerged. Campus members responded well to “Lee College Cares About You” and “Prepare Yourself for the Course Ahead,” with themes about taking care of one’s well-being to ensure a better future.
Team
The “Your Way to Healthy Eating” campaign was created through Be Well Baytown, which included UT Center for Health Communication and Lee College. The communication manager of this campaign was Martha Vieco-Garcia. Ellen Shin directed visual strategy and graphic design of the campaign. Strategy, copywriting and project management were my primary responsibility.
Lee College
- Rosemary Coffman, Ph.D., Executive Director of Student Success and Wellbeing
Be Well Communities team
- Ruth Rechis, Ph.D. (Principal Investigator)
- Haley Gardiner, M.P.H., CHES®
- Martha Vieco-Garcia, MS
- Mayra Aquino, M.S., R.D., L.D.
UT Center for Health Communication
- Brad Love, Ph.D. (Principal Investigator)
- Lauren Kriss, Ph.D.
- Ellen Shin, B.F.A
- Jessica Hughes Wagner, M.P.H., MCHES® (former CHC Deputy Director)
Lauren Kriss 