An active living campaign was supported by Be Well™ Acres Homes, an initiative of MD Anderson in collaboration with more than 30 community organizations united together with residents of Acres Homes.
The campaign was based on a previously implemented campaign, “Baytown Moves.” The version in Acres Homes sought to incorporate information specific to exercise programming in Acres Homes. There was also an emphasis on promoting a local community calendar.
Extending the previous campaign, there is a unified wordmark of Acres Homes Moves and a unified tagline of “In Acres Homes, there are countless ways to move.”
All assets were produced in English and Spanish. View materials below.
Team
Acres Homes Moves was created through a collaboration of the Be Well Communities team, the UT Center for Health Communication, and several previously funded Collaborating Organizations of Be Well Acres Homes. Collaborating Organizations include Aldine Independent School District, Acres Homes Community Advocacy Group, The Community of Faith church, Harris Health, Houston Parks and Recreation Department and Houston Health Department. The communication manager of this campaign was Martha Vieco-Garcia. I was in charge of the overall research recruitment strategy. Ellen Shin directed visual strategy and graphic design of the campaign.
MD Anderson team
- Ruth Rechis, Ph.D. (Principal Investigator)
- Haley Gardiner, M.P.H., CHES®
- Martha Vieco-Garcia, MS
- Lauren Harris McDonald, M.P.H., CHES®
- Jasmine Dailey, M.P.H., RD, LD, CHES®
UT Center for Health Communication
- Brad Love, Ph.D. (Principal Investigator)
- Lauren Kriss, Ph.D.
- Ellen Shin, B.F.A
- Jennifer Graham
Lauren Kriss 