A cancer screening campaign at Chambers Health was supported by Be Well™ Baytown, an initiative of MD Anderson sponsored by ExxonMobil.
The goals of the campaign were to promote uptake of breast, cervical and colorectal cancer screening. Additionally, supporting messages emphasized the need to talk to a healthcare provider if you may be in a higher risk group about advanced screening strategies and the importance of reporting signs and symptoms to a healthcare provider.
The campaign had a unified tag of “Don’t Wait, Just ask Us” and “No espere, pregúntenos.”
Team
The cancer screening campaign was created through a collaboration of the Be Well Baytown team, UT Center for Health Communication and Chambers Health. The communication manager of this campaign was Martha Vieco-Garcia. Ellen Shin directed visual strategy and graphic design of the campaign. I was in charge of research, message strategy, and project management.
Chambers Health team
Be Well Communities team
- Ruth Rechis, Ph.D. (Principal Investigator)
- Haley Gardiner, M.P.H., CHES®
- Martha Vieco-Garcia, MS
- Mayra Aquino, M.S., R.D., L.D.
UT Center for Health Communication
- Brad Love, Ph.D. (Principal Investigator)
- Lauren Kriss, Ph.D.
- Ellen Shin, B.F.A
- Jessica Hughes Wagner, M.P.H., MCHES® (former CHC Deputy Director)
Lauren Kriss 